Local SEO aims to enhance online search visibility so that local users can find your establishment. It can be physical locations, such as a grocery store or a dental clinic, or service businesses operating in a specific geographic area, such as an electrician or a home cleaning service.
Local SEO is about optimizing a business’s visibility on search engines for users within a specific geographical area. It is a key activity for any business that wants to be visible to its local customer base.
We can support you in the entire process of your local SEO, from defining your strategy to analyzing your results. We can also advise you on best practices to optimize your visibility among your local customers.
To perform local SEO for a business, you will carry out a series of actions aimed at increasing visibility in local searches.
When done correctly, this type of SEO can help a local business appear more prominently in localized organic results and on platforms like Google Maps.
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Our team supports you in every step of your web referencing project, known as SEO, wherever you are in the world.
What is our mission? To create a genuine trust relationship with you and improve your online presence.
2
Building a business profile is a crucial element of any successful local SEO strategy.
Once the profile is set up, initial optimization tasks, such as adding photos and writing a keyword-optimized business description, need to be performed.
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Creating relevant and quality content for your website is an essential component of local SEO. Your content can take various forms, such as blog posts, videos, podcasts, animations, etc. It must be valuable to your audience, which is why you need to conduct keyword research first and have a clear idea of what your audience expects from you.
Quality content will also help you generate links to your site, which is another ranking factor in local searches.
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Reputation management is an essential component of a strong local brand strategy. It largely involves soliciting reviews, feedback, and expressing the value of your brand online, particularly through social media and email marketing.
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Creating internal links on your website is a simple yet powerful action that is often overlooked. Internal links connect one section of your website to another. They help Google better understand your website, allowing for a more accurate representation of your site in local search results pages
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The use of attractive images enhances the appeal of your website. Besides selecting relevant and high-quality images, you should always optimize your images for search.
Using keywords in the file name, along with adding useful alternative text and a description, makes it easier for images to be discovered and accessible on the web.
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